A Picture is Worth 1000 Words…or Is It?

I was trolling through our MLS the other day, sending out market updates to our clients, when I happened upon a listing that well, shall we say, caught my attention. Immediately upon seeing the pictures I was reminded of a fellow agent of some renown, one Athol Kay. Athol is well known and respected for his photographic abilities and maintained a blog of MLS pictures that were less than stellar. While Athol is no longer in real estate, his blog of photographic horrors is still up here, and you can still marvel at all 422 entries in his collection.

Anyway, here is the description that accompanies the listing, verbatim:

“Bank owned 2 family in fair haven, this home is awaiting you rehab ideas and can receive high rents, do not miss this opportunity to invest in real estate”.

The house is a multi-family built in 1910, with 2,348 sf. It’s been on the market for 79 days and has been under deposit twice. The original price was $65,000, but has been reduced to $24,900. Here are a couple of the pictures:

If you’d like to see all of the pictures, head over to Flickr and check them out.

Now, I know this agent is trying their best to sell the house for the client, but I have a feeling it’s going to take a serious investor to have a go at this one. One could make an argument that these pictures will chase away any potential buyers, but on the other hand, at least the agent is being up front about the condition of the house. One strange thing I noticed is there’s no exterior picture of the house. Is it worse than the interior?? At any rate, I think this is going to be a hard sell.

What do you think? Are the pictures an advantage here, or should they have been excluded and only an exterior shot used? At least one picture has to be posted or a fine would be levied. Please let us know what your opinion is in the comments.

Comments

  1. Pingback: Real Estate Newbie Info » Blog Archive » A Picture is Worth 1000 Words…or Is It? | Wallingford Wired

  2. Mike

    As an agent who deals with a high volume of foreclosures I have found that it is best to show an exterior pic of the home. I think the agent was a little generous with his comments and should have stopped puffing and just laid it on the line. It is what it is. I know that often times it is difficult to price it correctly as the bank has the final say.

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